But I’m a little bothered by the designer’s trickery. I suppose Ciancio made a deliberate choice of a neutral, everyday typeface to help underscore his point: that that typeface is in desperate need of help from interesting characters! Had he chosen a beautiful serif face, the essential artistry of each letter would have undermined the sense of the sentence.
I love this poster!
But I’m a little bothered by the designer’s trickery. I suppose Ciancio made a deliberate choice of a neutral, everyday typeface to help underscore his point: that that typeface is in desperate need of help from interesting characters! Had he chosen a beautiful serif face, the essential artistry of each letter would have undermined the sense of the sentence.