In this 2011 Penguin ad campaign, Meet the Classics, old-fashioned typewriters were planted in the computer sections of bookstores in Brazil, to promote books and classics rather than e-readers. See the typewriters next to laptops here. Too bad they don’t show what people typed! See the other posts about Penguin ads here.
How fun! I would love to see a candid-camera video of actual computer/bookstore customers interacting with the typewriters.