Penguin Ad Campaign pt 5: Meet the Classics

Penguin: Typewriters in book stores


In this 2011 Penguin ad campaign, Meet the Classics, old-fashioned typewriters were planted in the computer sections of bookstores in Brazil, to promote books and classics rather than e-readers. See the typewriters next to laptops here. Too bad they don’t show what people typed! See the other posts about Penguin ads here.

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