The Princeton Library blog has a nice post on the kineographs (flipbooks) in their collection. About the book to the left, they say “The Liggett & Myers Tobacco Company (better known as L&M) produced a brand of Turkish cigarettes under the name Fatima… In 1914, L&M released ten flipbooks under the theme of modern dance. ‘These moving picture booklets on the Dances of to-day … make it possible for all to know what the latest accepted dances are and how to dance them.'”
See more pictures of this and their other flipbooks here. They also have a link to the large collection at flipbook.info.